John P. Ball | Principal
John's career spans merger and acquisitions and capital formation as well as executive level operational, advisory, and transactional responsibility in public and private companies.

John is regularly acknowledged for his innovative insights and ability to formulate timely and valuable strategies for mergers, acquisitions, products, markets, and partnerships with particular emphasis on breakthrough ideas. For more than 20 years, working with early-stage organizations and the world's largest software companies alike, John has raised capital, led the development of pioneering products, created and executed rational 'go-to-market' plans, and woven together meaningful business partnerships.

Prior to founding Vérto Group, John led development and marketing for a provider of e-business and collaborative commerce software solutions where he was a member of the executive board, assisted in raising nearly $200 million, and helped launch US operations.

Earlier, John was President and COO of a startup focused on developing and marketing wireless communications and applications for the public services and public safety markets. John secured funding from private equity and venture capital while overseeing the development of industry leading solutions and a 10X growth in revenue.

John's marketing and business experience includes professional advisory to Microsoft where he assisted in the identification and selection of strategic acquisitions, helped guide investments into The Microsoft Network, and aided in the launch of new products and services. Prior to forming his executive advisory firm, he helped start one of the earliest e-commerce initiatives where they raised capital from private equity and a later public offering and subsequent NASDAQ listing. During his tenure, John negotiated and secured unique licensing and distribution agreements with Microsoft and many of the world's largest OEM PC manufacturers.

John's experience includes leading or helping companies delivering web services, application and development software, hardware, digital signal processors, medical devices, business services, distance learning, and infrastructure.

John holds a BS in Environmental Engineering from the University of Colorado and an MBA from the Wharton School, University of Pennsylvania.

Adams Price | Principal
Adams Price brings more than 15 years of experience in the business and technology segments, including strategic business development, marketing, and operations.

Prior to joining the Vérto Group, Mr. Price worked with Izodia (formerly Infobank) in both the US and the United Kingdom as Sr. VP of Operations where he was responsible for developing best practice techniques and improving the effectiveness of sales and service delivery for the US and European operations.

Prior to joining Izodia, Adams was managing partner of Whittman-Hart, Inc., where he was instrumental in successful business development; building the organization from 75 consultants and $9 million in revenue to 145 consultants and $20 million in revenue. While at Whittman-Hart, Inc., Adams also served as Principal and Director of Custom Applications, Practice Leader in the AS/400 Practice, and developed the national relationships with J.D. Edwards.

Adams' technical expertise advanced while undertaking several system design and implementation projects as project manager with First Trust Corporation and Rushmore Financial Group and Geneva Generics.

Adams earned his BSCS in computer science from the University of Puget Sound and his MBA from the University of Denver Daniels College of Business.

Mr. Price served on the board of before the Internet startup was sold to Michael Milken's Knowledge Universe. Adams is involved in numerous civic activities, including the Advisory Board of Denver, Denver Rotary, Metro Denver Chamber of Commerce, the Metro Denver Network's workforce development council and the Center for Information Technology and Innovation at the University of Denver.

Douglas D. Borne
For more than 20 years, Doug has demonstrated entrepreneurial leadership and business expertise by founding three successful companies and providing professional guidance to several more in the US, Europe, and the Pacific Rim. Doug profitably sold his first two startups and guided the third effort to a public offering and subsequent NASDAQ listing.

Prior to becoming a principal with Vérto Group, Doug gained extensive worldwide experience in business development, renewal, and mergers and acquisitions while working throughout Europe for several multinationals before returning to the US to create and develop the US subsidiary operations of a London Stock Exchange listed software and services company. Doug was later tapped to become a member of the company's executive board and lead the worldwide business operations and marketing efforts of the parent company.

Doug honed his skills in operations, finance, and business development while working with some of the world's largest technology companies in sales and operations before embarking upon his own entrepreneurial efforts, which included starting one of the pioneering companies of e-commerce. Doug earned his BA in Sociology from LSU and his MBA in Business Development and Finance from Pepperdine University.

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