Corporate Development –Identifying, Creating, and Realizing Value

We will take an active role to help you create more value for your business and stakeholders

Business value; an often-elusive combination of markets, products, operations, and financial performance. We started the Vérto Group to help clients maximize the value of their companies and realize that value through growth, merger, sale, or acquisition. Building and communicating business value defines the philosophy of our firm. Those principles are reflected in the companies we have built and the clients we help.

Our team has specialized knowledge, skills and background gained by nearly 50 years of combined experience in business startups, new business and new product launches, midsized business consulting, improved operating practices, product branding and marketing, financial planning and analysis, product research and development, and sales. We’ve started companies, sweated payroll, struggled with market differentiation, and pursued liquidity. We’ve probably walked in your shoes.

Preparing for buying or selling

The best time to sell a business is when it is properly positioned with market demand. When the business meets specific synergies with prospective buyers, and when the business is financially sound. The Vérto Group works with owners, shareholders, and executives to optimize an exit or acquisition strategy. Our unique insights enable us to understand the balances between improving operating results versus market opportunity and shareholder expectations or timelines. We undertake a variety of efforts to develop a plan that is right for your organization.

How Do You Measure "Strategic Value?"

While it’s true that there may be a buyer for every business, principally there are two types of transactions:

  1. Those often characterized as “financial transactions,” which frequently reflect the value of a business participating in a market under consolidation or situations where growth has stalled. Financial transactions often involve the sale of assets.
  2. Those transactions characterized as “strategic transactions” where the buyer is prepared to value the purchase on perceived benefit, competitive advantage, access to untapped markets, or similarly valuable characteristic.

Our professional analysis and the resultant conclusions help properly characterize the opportunity; valuation for the business, value to the business of a partner or merger candidate, or the prospect and effort required for business renewal. Market conditions (current and future) influence a company’s ability to pursue the organization’s strategy, scale, or product mix. Our principals possess experience in determining and executing the optimal strategy for each unique situation.

When Necessary, a Phased Approach

Every business situation is unique, yet we believe that every business situation benefits from proven, structured approaches to analysis, decision-making, and implementation. The Vérto Group deploys a methodology using combinations of six elements, designed to help identify strengths and weaknesses and take the steps necessary to position the company for the best strategic value. When appropriate, we can help oversee the effort or, in select situations, act as interim management to achieve the necessary results.

We Don’t Make this Stuff Up

Evaluating a potential investment or providing further or new financial commitment to current development projects and companies, or helping stakeholders realize liquidity requires a thorough business diagnosis and operational valuation, beyond the traditional due diligence. Our techniques rigorously analyze the situation and we quickly develop comprehensive, fact-based hypotheses that illuminate the key strategic, operational, and financial issues. The fact-based hypothesis drives the focus for critical decision-making.

Following an initial assessment (Scoping), the Vérto Group will clarify the operational options required to improve value; develop the business strategy; and create new business (Modeling) with participation from identified stakeholders. Operational plans for divestiture, renewal, merger, or acquisition, including the implementation, restructuring, migration, and complete turnaround plan follows the modeling effort.

The Vérto Group principals possess comprehensive experience and proven success in the definition of “go-to-market” plans, with product and market segmentation, competitive positioning, and sales effectiveness.


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If agreed to in our client’s remit – and corroborated by supporting research, Vérto Group principals often develop complete turnaround plans, including staff restructuring, product migration, business process redesign, and implementation to complete a successful business renewal.

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